„What’s Missing in Marketing Today: The Human Touch” says Survey.com CEO Panos Bethanis

“(…) the industry is awash in so-called “hyper-personalized” techniques that rely solely on Internet browsing behaviors to target customers in increasingly smaller segments of the population. It’s one thing for a marketer to know which items a customer purchased or clicked on last and are likely to purchase or click next; it’s quite another to know who these people are or what they do when they’re not shopping online. In a sense, such extreme forms of data-driven marketing are taking the “person” out of personalization by targeting customers in a strictly algorithmic fashion. (…) 

 Can success in any aspect of marketing be boiled down to a single number or set of numbers? (…)” 

Sourced through Scoop.it from: www.advertisingweek.com

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