4 Things CMOs Need To Think About When It Comes To The Marketing Budget – Forbes

1. Making Assumptions

2. Time Management

No matter who is on your marketing teams – be they internal or external or combination of both, one thing is clear: You need to get the most out of them that you can. 

3. Wrong People

4. Not Tracking

A final step in improving your marketing budget focuses on tracking. Do you know what the ROI was on your latest campaign? 

Sourced through Scoop.it from: www.forbes.com


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