How to Live Stream Successfully: A Preparation Checklist for Marketers – HubSpot

Choose your platform. Here’s where you’ll really need to have your goals in mind, since different platforms can achieve different things.

YouTube Live

YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. “Registrants and attendees.” So, if you’re looking to generate leads – which 57% of marketing professionals are using video to do – YouTube Live is one of the best platforms to use.


Facebook Live has been making quite a few headlines lately, and businesses stand to benefit from it – the average time spent watching Facebook Live video is three times more than the pre-recorded kind. This platform is a good choice if you want to use your live stream to generate buzz. In fact, because these videos have been so popular, Facebook is making them appear higher up in people’s News Feeds while streaming live.

The live streaming options certainly don’t end there – major brands have also used platforms like Periscope, Livestream, and Ustream. They all have their own sets of features and advantages, so definitely take the time to look into which one best suits your needs.

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