Google’s shift to mobile-first: mobile moments that matter | MarketingHits.com

      Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010.Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google describes as mobile micro-moments — the key points of time when a user is interacting with their mobile device because they want to know something, go somewhere, do something or buy something.

As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance.Source: searchengineland.com

Sursă: Google’s shift to mobile-first: mobile moments that matter | MarketingHits.com

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